On Crossfit

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I wish more PT/physios would realize the potential in owning a box or gym and operating a clinic contained within. Instead of commenting on the issues with training and programming that Crossfit or any other training model has, we should be looking at ways address them while incorporating them into practice models. I’m more of an academic at this point in my career (and likely going forward) but it would seem that having a more fit and motivated patient population would be ideal. Having multiple revenue streams, a greater potential for direct access and collaboration with fitness professionals to ensure a smooth transition post rehab are all decent perks; not only for clinicians but patients too. These are all items that are frequently mentioned as lacking in most clinical models and barriers to outcomes Why more of us haven’t explored this business model is beyond me and appears to defy logic.

The primary point I am getting at is that owning a gym, box, Pilates studio, fitness centers etc should not be the exception rather the norm. As would owning your own clinic vs working for one of the large PT chains. We complain about revenues and reimbursement, yet we as a profession choose to work in situations where our earnings are limited with sometimes ridiculous work demands and paltry compensation. What other profession practices in this manner?  Of course there is significant capital required to operate your own business with increased risk, especially early in one’s career. But this sort of model is ideally developed over time and possibly in partnership with a few like-minded clinicians (not necessarily PTs) to divide the risk. At the end of the day one will never earn as much as they can working for somebody else. Until we as a profession realize this, from a practice standpoint we will continue to remain significantly impaired in our ability to move forward.

2 thoughts on “On Crossfit

  1. Agreed. Having had the opportunity to work with Crossfit Athletes, it was an amazing experience. They are self motivated and without the ego that many professional athletes have. I’d like to see some data on HEP maintenance of Crossfit athletes compared to other sports.

  2. Agreed this business model would be a self referral source for physical therapy without having to depend solely on physician referral sources. I believe there is a PT here in Atlanta who actually has this business model inside a crossfit gym renting space in the actual property.

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